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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Who is the greatest car designer at work today?

6 August 2012 update: Click here for the full CAR design power list story - from CAR magazine August 2010 issue It's a classic pub banter for anyone with a drop of petrol in their veins: who is the greatest car designer? Stylists are the rock stars of the car industry, the ones who bring to life the metal boxes that transport you and I around our daily lives. The new August 2010 issue of CAR Magazine, out on Wednesday 21 July, reveals the CAR Top 30, as we count down the most influential, successful and downright talented designers in the auto industry.

'Make electric cars loud and safer'

ELECTRIC AND HYBRID cars should be made louder to protect people with eyesight problems, an MP and charities have urged. Mary Glindon (North Tyneside) said the Government should first ensure the vehicles are safe for all road users after pledging millions of pounds in subsidies for the ultra-low emissions market. She believes sound generators should be fitted to the vehicles to ensure visually-impaired (VI) pedestrians are aware of them.