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BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?
Saab go back for another Chinese
Mon, 16 May 2011Saab are saved (?) by Pang Da Auto There can’t be many companies in China who haven’t had Victor Muller banging on their door armed with a chunk of Saab stock in exchange for a hat full of Chinese currency. A couple of weeks ago we had the news that Saab had signed a deal with Chinese car Maker Hawtai for €120 million in exchange for a big chunk of Saab stock and lots of ‘joint’ venture. But that fell apart last week even before Victor Muller could get to consummate the marriage.
CAR's Q&A with Ferrari CEO Amedeo Felisa
Tue, 29 Sep 2009By Ben Pulman Motor Industry 29 September 2009 14:10 At the recent 2009 Frankfurt motor show CAR had a quick chat with Ferrari CEO Amedeo Felisa and quizzed him on the new 458 Italia, future variants, new powertrains, and his thoughts on the McLaren MP4-12C. Below are some extracts from the short-but-sweet interview. Felisa was born in Milan in 1946 and graduated from the University Politecnico with a degree in Mechanical Engineering.
