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Peugeot designers showcase 208's attributes

Peugeot's all-new 208, which will replace the 207 in the Spring of next year, is an important car for the French firm. With a more dynamic design than its forebear, the new 208 is both lighter and smaller than its predecessor, aiming to embody ‘the principles of agility and efficiency', Peugeot claims. In the video to the left head of design Gilles Vidal and designers Pierre Authier, Anna Costamagna and Sylvain Henry talk us through some of the key design elements of the new B-segment car.

SEMA ups scholarship money for car-crazed college kids

The Specialty Equipment Market Association, better known to most of us as SEMA, has announced a hefty boost to its SEMA Memorial Scholarship Fund for 2013: The top student selected now gets $1,000 more for a total of $5,000 toward an automotive-related college education. Other eligible participants in four-year programs get $3,000—last year, they only received $2,000—and two-year students get their funds doubled to $2,000. In the Buckeye State, one lucky student at the Ohio Technical College will get complete tuition coverage, which is a cool $29,400.

New Peugeot 308 production increased to meet demand

Peugeot are increasing production of the new 308 to meet demand The new Peugeot 308 arrived in the UK in January – although it’s been on sale in Europe since last year – and it’s a decent effort from Peugeot. In fact, even though we didn’t think it was the best choice, the new 308 took the European Car of the Year Award at the Geneva Motor Show last week, a decision that’s probably been credibility by the apparent popularity of the new 308. Since the 308 went on sale late last year, Peugeot has managed to shift more than 60,000, so with the new 308 SW (Estate) about to go on sale Peugeot is ramping up production to meet current and expected demand by adding a third shift at its Sochaux Plant, creating 600 new jobs in the process.