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Ford promote accessible & affordable technology in new campaign
Wed, 26 Jun 2013Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.
Toyota at the London motor show 2008
Wed, 23 Jul 2008By James Foxall and CAR reader reporter Sandy T Motor Shows 23 July 2008 13:01 With a massive 18-car product offensive planned for 2009, Toyota should have been one of the stars of this year's London show. But there's a clue in the timing; 2008 is a quiet year for Toyota, with a lull before next year's storm of new models. What’s new on Toyota’s London motor show stand?
Car of the Year shortlist revealed
Thu, 02 Oct 2008Shortlist for Car of the Year 2009 is announced today By Tim Pollard Motor Industry 02 October 2008 00:27 The European Car of the Year shortlist is announced today – and it looks like being a close-run battle this year. Take a look at the contenders below and have your say who should win by clicking 'Add your comment' at the foot of the story: Alfa Romeo MitoCitroen C5Ford FiestaOpel/Vauxhall InsigniaRenault MeganeSkoda SuperbVW GolfThat means that numerous contenders have fallen by the wayside; BMW's new 7-series, the Ford Kuga, Jaguar XF and VW Scirocco were deemed unworthy by the jury of top-flight journos from around Europe.And this year, CAR has its jury place back – editor Phil McNamara is now one of the UK's handful of judges for Car of the Year.