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Peugeot puts RCZ designer on Twitter

Like many automakers, Peugeot is now making conspicuous use of social media platforms as a component in its new car launch campaigns and in order to manage customer relations online. For its new RCZ coupe, Peugeot in the UK has been running a social media campaign under the strap line "It chooses you", with associated Twitter and Facebook accounts – which culminated with a member of the public winning an RCZ last week. For auto designers, there was little interest in the campaign up until last week, when Peugeot put RCZ designer Boris Reinmöller behind a computer terminal and opened him up to a public Q+A session through its Twitter account.

BMW 2-series (2013) first official pictures

By Ollie Kew First Official Pictures 25 October 2013 11:00 This is BMW’s new entry-level coupe: the 2-series. Yes, like the 4-series replacing the 3-series coupe, BMW has opted for an even number to set its sporty model apart from the regular 1-series hatchback. It’s on UK sale from March 2014, priced from around £25,000.

Name the new Viper color, win a trip to Daytona

Chrysler and SRT are giving fans a chance to name a new color for the Viper sports car. Beginning today, enthusiasts can go to driveSRT.com/colorcontest to check out the rules and enter. The grand-prize winner gets a trip to Daytona Beach, Fla., for the 2014 Rolex 24 Hours of Daytona and the opportunity to spend time with the Viper Design team over the weekend.