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Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Audi A7 Concept leaks out

Audi has put out a car to fill just about every niche there is, and very successfully too, over the last few years. But it has rarely been an innovator, preferring to see how the water is before jumping in. The Audi Q7 and the Audi Q5 are good examples of this – late to the party but going to the top of the tree in no time.

Mercedes G-Class: BA3 Final Edition Swansong

The Mercedes G350 BlueTEC BA3 Final Edition - the end of an era The word ‘Iconic’ is bandied around far too much when it comes to cars. We’re probably as guilty as the next pack of hacks of attaching iconic to anything that’s been around for a while. But few would argue it’s not an epithet the Mercedes G-Class warrants.