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Drink-drive advert breaks new ground

A NEW TELEVISION ADVERT to warn of the dangers of drink-driving is the first ever to deliberately use a drunken presenter. In the advert, an actor who was recorded the evening before having taken several alcoholic drinks is heard to slur, stumble and giggle as he tries to describe how is body feels in reaction to the alcohol. However, the film shows the same actor the next day when he appears sober but his body is still dealing with the alcohol.

Dodge Charger

The new Dodge Charger is longer, lower and wider than the model it replaces, but offers even more performance from its 5.7-liter Hemi V8, which now belts out 470bhp and the standard 2.7-liter Pentastar V6 also offers 292bhp and better economy. Although based on the previous models' platform, the car has been significantly reworked to enhance its driving dynamics with all-new suspension settings, but it also wears bolder sheet-metal. The interior, benchmarked against European models, features soft touch plastics, a single piece molding for the dash and better colors throughout the range.

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.