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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Electric vehicles promoted

THE SCOTTISH Government is teaming up with industry leaders and environmental campaigners in a new drive to get more electric cars on the roads. Transport Minister Keith Brown has launched the E-Cosse partnership which brings together government body Transport Scotland with car manufacturers, power companies, local councils and environmental charity WWF Scotland. Mr Brown said the new group would "develop a shared vision and set future priorities to promote the uptake of electric vehicles in Scotland".

Fuel-economy standards rise to 27.3 mpg for 2011 model year

Fuel-economy standards for all light vehicles will rise 8 percent, to an average of 27.3 mpg for the 2011 model year, under new U.S. rules issued on Friday. The regulations will use a new system that sets standards for individual models based on their size.