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Alfa Romeo 4C hits the track (video)

The Alfa Romeo 4C (pictured) out on track – on video The Alfa Romeo 4C has been on its way for longer than it should have been. But Alfa Romeo finally got round to revealing the 4C in prodiction spec at the Geneva Motor Show in March, and visitors to this year’s Goodwood Festival of Speed later this month will get to see the 4C strutting its stuff up the hillclimb. But ahead of that dynamic debut, Alfa has released new video of the 4C out playing on the Balocco Racetrack in Italy, with a few wailing exhausts notes but far to much dramatic music as a soundtrack.

Mazda Motorsports names John Doonan director

Mazda North American Operations on Friday promoted John Doonan to director of Mazda Motorsports, effective immediately. Doonan joined Mazda North American Operations in 2003 and worked in the company's advertising and marketing department. He became manager of motorsports team development before 2005.

Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.