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Jaguar tells drivers to ‘F’ the meeting in a new billboard campaign for the F-Type

Jaguar tells you to ‘F’ the meeting We’ve all thought it – F*** the meeting, lets go for a drive. And Jaguar are positively encouraging that thought. In a new billboard campaign as part of the F-Type Coupe’s #GoodToBeBad promo Jaguar are telling drivers to ‘F the meeting’, with an image of the new F-Type Coupe roaring off in to the distance alongside to add encouragement.

CPP to buy Browns Lane

CPP are off to Browns Lane - where every E-Type Jaguar was built As regular readers will know, we’re big fans of CPP and are always happy to big them up at the drop of a hat, even before they acquired Vladimir Antonov’s money and set forth on a mission to buy up the world’s niche car makers. So with solid funding from ‘Vlad the Investor’, CPP are on a fast road to being a sizeable force in world car manufacture; not in the volume sense, but certainly in the impact their products are making. Despite pointing out to us that they haven’t actually bought Zagato (technically correct) Zagato is now very much part of the CPP portfolio, as is extreme off-roader Bowler – a more recent acquisition – both solid names to exploit in a high-end car maker future Nirvana.

VW Amarok: Volkswagen pick-up comes to UK in 2011

Volkswagen will launch the Amarok pick-up truck in the UK in spring 2011. It’s the first time since the 1980s that a VW pick-up has been sold in Britain. VW plans to sell just a couple of thousand Amaroks a year in the UK in a full year; the big markets for this truck are utility-centric markets such as Australia and both north and south America (the VW Amarok is built in Argentina).