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MIT researchers rethink electric-car batteries
Wed, 08 Jun 2011Researchers at the Massachusetts Institute of Technology say a new battery design for electric vehicles could be a lightweight and inexpensive alternative. The goal for the team's three-year project, launched in September 2010, is to have a functioning prototype ready to be engineered as a replacement for existing electric-car batteries. At this point in the project, the prototype uses a “semi-solid flow” to separate the two functions of a battery--storing energy and discharging it when needed--into separate physical structures.
Volkswagen debuts tuned Jettas for SEMA
Tue, 05 Nov 2013It's easy to get the impression that SEMA is all about unattainable and outlandish show cars, ones that will never see the street, but in reality there is plenty of iron (or carbon fiber really) from all sides of all ponds that we could see people driving on the street. And just to reinforce that point, Volkswagen has brought a couple of tuned Jettas to SEMA that could almost pass for stock cars. This being SEMA, all that really means is that you're not looking hard enough -- the subtle cars you see are probably sleepers.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.