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Jaguar at Le Mans – the Cat returns

Jaguar returns to Le Mans for 2010 (click for bigger image) 2010 marks the 75th anniversary of Jaguar and a close look at the state of Jaguar after so long in the business of making cars sees it in better shape than at any time for the last forty years. The current range of cars – soon to be joined on the road by the new Jaguar XJ – is the best on offer for a generation, and there’s a new feel about Jaguar; confident; forward looking; innovative. Jaguar is quickly become a desirable marque once more, and the future plans for Jaguar seem set to cement that growing feeling.

Rolls-Royce gets Personal at 2010 Paris show

Cars like the Fiat 500 and Mini may be available with pick ’n mix customisation options, but those are mere bolt-on Mr Potatohead additions compared to the kaleidoscopic wizardry available to Roller owners. Showcasing its ‘personalization programme’ (personalization with a ‘z’ for the Americans, programme with an ‘mme’ for us stick-in-the-muds) at the 2010 Paris motor show, Rolls-Royce has served up five bespoke examples of its current range. Heavens, no.

Van Damme Does The Business For Volvo

WHO said selling trucks had to be dull? Volvo has already used a hamster to sell its big rigs – it helped steer a truck if you don’t mind – and now the Swedish firm has employed the services of Jean-Claude Van Damme. Called ‘The Epic Split’, the action movie star is seen doing the splits while balancing precariously between two moving Volvo trucks.