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Volvo WILL build a luxury car to take on the Mercedes S-Class

Volvo WILL build a luxury car to take on the Mercedes S-Class (Concept You pictured) Volvo has done a lot right – and not much wrong – since Geely took over the reigns from Ford. With new cars like the V40, a new range of 4-cylinder engines and a new design direction – previewed by the stunning Volvo Concept Coupe – the Swedes look to be on a roll. But their strategy of pointing their cars at premium car lovers in the mainstream segment seemed to have taken a left turn with a revelation by Geely and Volvo Chairman, Li Shufu, who has declared Volvo are to build a luxury car to take on the might of the Mercedes S-Class, Audi A8, BMW 7-Series and Jaguar XJ.

Driven: Ford Focus

The previous two generations of the Ford Focus have consistently been near the top of the European best sellers list over their combined 13-year life spans, but this new car has even greater responsibility. This is the first Focus designed – from the outset – for European, American and Asian markets combined. The biggest, most pertinent question is whether the global 'One Ford' strategy this car has been designed under can work in practice.

College Exhibition: Elisava Design Degree Show 2004

Nov 26, 2004 - Graduating students from the Transportation Design Masters program at Spain's Elisava School of Design presented their work in the 2004 Degree Show entitled 'Mobility Techniques' held in July at the Mies van der Rohe Pavilion, in Barcelona. Go to Photo Gallery 120 photos The projects shown are based on a wide vision of transportation design and take into consideration mobility, aerodynamics, environmental impact, ergonomics, legislation, materials, production, security, technology and aesthetic principles. They also aim to provide strategic solutions of design that can generate a new commercial and brand potential for industry.