Accel Lectric Stator - Unmolded 152110 on 2040-parts.com

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Range Rover Evoque drives British exports boom (2013)

Range Rover’s smash-hit Evoque has driven UK car production to its highest level since 2008, and an all-time record export level. In 2012, UK car manufacturing was up 9% compared with 2011, with 1.46m cars produced. Almost 83% were exported.

2014 BMW 4-series convertible coming next year

The 2014 BMW 4-series convertible will feature a three-piece hard top, both four- and six-cylinder engines and an eight-speed automatic transmission when it arrives in dealerships in the first quarter of next year. The BMW 428i Convertible will cost $49,675 including destination while the 435i Convertible will start at $55,825. The new 4-series, which replaces the 3-series coupe and convertible but not the sedan, is larger in width and wheelbase than its predecessor.