Accuturn Carbide Brake Lathe Inserts / Bits 940435 Or #40435 Positive Rake - New on 2040-parts.com
Pinon Hills, California, US
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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Legally Binding: Senate proclaims July 9 collector-car appreciation day
Wed, 09 Jun 2010Now here's legislation we can all get behind: The Senate has passed a resolution designating July 9 as Collector Car Appreciation Day across the land. That's a Friday, meaning enthusiasts everywhere have a great excuse to drive to work in their favorite classic or vintage car--or to take the day off and simply drive. Or to wrench on that jalopy so one day, it will run again.
2014 Alfa Romeo MiTo costs from £14,350
Fri, 18 Oct 2013The 2014 Alfa MiTo (pictured) costs from £14,350 Alfa Romeo announced the changes for the 2014 MY Alfa MiTo back in June. But they’re not extensive. Cosmetic changes amount to very little, with just a chrome grill and tweaked headlight surrounds at the front, new alloys, Anthracite Grey paint, some new trim options and revised dash and the option of Alfa’s Uconnect Infotainment marking the 2014 model out from the 2013 one.