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2006 Michelin Challenge Design seeks vehicle designs for California market

Michelin issued a call for entries to the global design community this week to kick off the 2006 Michelin Challenge Design, one of the industry's fastest growing vehicle design forums. In the last four years, Michelin Challenge Design has been the catalyst for students in design universities, design firms, professional designers from top OEMs, and individual designers from all over the world to have their work exhibited at a major international auto show in support of a central theme. Last year, submissions were received from 50 countries worldwide with selected designs displayed at the 2005 North American International Auto Show in January.

McLaren P1 tests in Arctic, MP4-12C at drag strip

McLaren has produced less than a handful of road cars in its 50-year existence, and they've all been hits. The company currently sells two cars for the street: the P1 and the MP4-12C, and they both require the “super” moniker. The McLaren P1 made its debut at the Paris motor show in September, and has been the subject of many analyses ever since.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.