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Exclusive: Derek Jenkins to become Design Director at Mazda

Derek Jenkins, former chief designer at the Volkswagen Group design studio in Santa Monica, will become the new Director of Design at Mazda's R&D Design Center in Irvine, CA. Jenkins, who resigned from Volkswagen on March 17th, will be filling the position previously held by Franz von Holzhausen, who left Mazda in August last year to become Design Director at Tesla Motors. "I'm excited to take on something new," Jenkins told CDN.

BMW Vision ConnectedDrive (w/Video)

Spearheading BMW's drive on technologies at the 81st Geneva motor show will be this: the Vision ConnectedDrive. The car is said to set the course for future BMWs in terms of design language but also the technologies integrated into them. A two-seat roadster, the Vision ConnectedDrive is a 'purist interpretation' of BMW design language.

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.