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Porsche And Jaguar Rise To Digital Prominence

THE LATEST automotive search data from leading independent digital marketing agency, Greenlight, reveals Porsche and Jaguar have replaced Toyota and Citroen to become two of the ten most popular car brands that UK consumers have been eyeing up online. Greenlight’s quarterly report identified the most popular search terms and phrases consumers used when they searched on Google UK for cars in November, and ascertained which car manufacturer and dealer sites were most visible to their searches. According to the firm’s research, over 11 million searches were made by consumers looking for cars online, up almost 5% on the previous quarter.

Skoda confirms two new models

Skoda Vision D at Geneva - Skoda's new design direction It’s now got to the point with Skoda where the skip-on-wheels reputation of the ’70s and ’80s – and even the ‘Cheap’ VW tag of the ’90s and ’00s – has been completely eclipsed by the perception of Skoda as quite simply the maker of some crackingly good cars. Cars like the brilliant little Skoda Fabia vRS – which we’d take over the Polo GTI (much more character) – and the equally brilliant Skoda Yeti which, although it might not quite live up to Clarkson’s recent tongue-in-cheek assertion as the best car in the world is, nonetheless, exceptionally good. That change in perception is clear in the confident model range on offer from Skoda and the clever way in which it’s marketed.

Video: Auto Design Night retrospectives

Since its introduction at the Geneva Motor Show in March this year, Auto Design Night has established itself as the event for professional designers to meet up and unwind after a hard day at the auto show. Hosted on the evening of the first press day, this informal gathering has already provided hundreds of designers with a stylish, informal venue in which to eat, drink and relax with their peers, as well as providing top-class entertainment and some surprise concept unveils. Click on the ADN link below for details of upcoming events.