Acdelco Oe Service Afs75 Oxygen Sensor-oxygen Sensor (position 2) on 2040-parts.com

Subaru seeks to dump 'quirky,' broaden appeal

When Subaru arrived in the United States in the 1960s, ads used the unflattering slogan "cheap and ugly." The brand has come a long way. But to critics, the concept of "Subaru styling" is still an oxymoron. Even loyalists describe it as "quirky"; the less charitable choose "bland" and "boxy." Subaru is one of the few brands that have been unscathed, even growing stronger, during the U.S.

Italian Grand Prix (2013) RESULT

Italian Grand Prix (2013) RESULT Qualifying for the 2013 Italian Grand Prix at Monza left Red Bull at the front and the home boys, Ferrari, in fourth and fifth, with a miserable Hamilton in the Mercedes down in twelfth. Which augered well for a strong finish for Red Bull and a battle for Alonso to get on the podium and Hamilton to even finish in the points. And that’s exactly what the race gave us.

Lincoln MKZ concept

The Lincoln MKZ concept previews not only the 2012 production MKZ model, but also Lincoln's future design direction. Lincoln Design Director, Max Wolff explains: “Our movement as a brand is toward something we call elegant simplicity. It’s something warmer and more restrained, which is moving away from complex designs and traditional luxury.” This is reflected in the Cognac hue of the show car.