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First BMW i8 Hybrids delivered to customers – complete with Laser Lights

The first BMW i8s delivered in Germany The new BMW i8 hybrid supercar was finally revealed in production guise at last year’s Frankfurt Motor Show, and by the time it went in to production the whole of the 2014 run of i8s was sold out. Apart from its innovative plug-in hybrid powertrain, the i8 offers many new technologies, one of which is a set of laser lights which deliver a much brighter main beam than LED and looked set to be the first time such lights have appeared on a production car. But Audi tried to upset BMW’s applecart by revealing the R8 LMX last month, which also came with laser lights, and looked set to arrive with customers before the i8.

Jaguar F-Type: Fearless

Jaguar is continuing its PR assault for the new F-Type with a video setting out just how special the new Jaguar F-Type will be. If there’s one thing that separates ’New Jaguar’ from ‘Old Jaguar’ it’s their willingness to embrace every opportunity to positively promote their cars at every possible turn and in every possible way. The launch of the new XJ properly started the new style of PR offensives when Jaguar managed to release what seemed like a thousand teasers for their new big Cat before we’d even seen it in the flesh, and that was a full year before the first new XJs even hit Jaguar showrooms.

European brands eye U.S. market for new small luxury cars

As head of Mercedes-Benz USA in the late 1990s, Mike Jackson was determined to keep the ungainly, expensive A-class small car out of the United States. "The original A-class, you would say, 'Oh, my God. I will never be able to sell that to anybody.