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Bentley future design competition held at Hongik University, South Korea

Bentley has held its first design competition in collaboration with a university outside the UK. Director of design, Luc Donckerwolke, and head of exterior and advanced design, Sangyup Lee, tasked students at Hongik University in Seoul with designing a Bentley that would be released in 2040. In addition to looking to the future, students were asked to take the Bentley 'Blue Train' as inspiration: the car driven by three-time Le Mans-winner, Woolf Barnato, who, in March 1930, bet £100 that he could drive his Bentley from Cannes in the south of France to The Conservative Club in London in the time it took the luxurious Blue Train to travel from Cannes to Calais on the English Channel.

Apple and Ferrari—What could be better?

Recently a press release popped into my email (remember when we used to say “came across my desk”?) that said Eddy Cue, Apple's head of Internet software and services, has joined Ferrari's board of directors. The statement said while on the board Cue, a Ferrari owner, will “aid with his experience in Internet-based commerce.” My two cents: It's a brilliant move for both parties, and the ramifications could be huge. Think about it: Does this mean Apple wants to make stuff for cars?

Mercedes SLK-Class

The third-generation Mercedes SLK (now 'SLK-Class') will make its world debut at the Geneva motor show next month. While this all-new, third-generation model retains the overall proportions of the outgoing model, its design language is very different. Soft, subtle forms are out, particularly around its DRG, were a brutal grille, complete with bold chrome bar and star, takes center stage.