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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Sat, 28 Dec 2013

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Lotus prices Exige S Roadster from £52,900

Wed, 22 May 2013

Lotus has announced its new Exige S Roadster will be priced from £52,900 – exactly the same as the hard-top Exige S. It’s also slightly lighter than the fixed-head Exige, and matches its blistering acceleration times.  That £52,900 tag makes the 345bhp Exige S Roadster £7500 pricier than a (pre-options list) Porsche Boxster S manual, though the 1328kg Porsche makes do with only 315bhp.

Mandelson to announce help for car makers

Tue, 27 Jan 2009

Lord Mandelson is the man charged with finding ways to fund UK Car purchases (yes, he of the dodgy mortgage debacle – at least he should know a few tricks!) as the credit crunch has dried up funding, leading to an unprecedented drop in new car sales in the UK. Mandelson is due to make a statement in the Lords just after 3pm today, outlining the help the government is going to offer to ailing car makers. Central to this package is expected to be a funding channel directly from the Bank of England to inject liquidity in to the car financing sector.