Advantage Bulbs Avb 194a - Turn Signal Bulb - Front on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Volvo Concept Universe: Volvo aims high

Volvo Concept Universe - complete with spangly nose We got the tease on the Volvo Concept Universe, which is what you would expect in this age of pre-launch torment from car makers. And now we get the reality. And we’re not too sure what to think.

What's New - October 2005

Mercedes-Benz has released pictures of their F600 Hygenius, designed in their advanced studio in Yokohama. It is the latest in a series of research vehicles by DaimlerChrysler that encase their latest technologies: appropriately, the fuel cell is the focus this time. The car is proportionally similar to the B-Class, with gawky graphics blending windows with headlamp lenses.