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Brit success story Prodrive celebrates 30 years

BRITISH race and rally specialist Prodrive is celebrating 30 years of putting drivers on the top step of the podium. The Banbury-based company first entered motorsport in January 1984 when it competed in the Qatar International Rally with a Porsche 911 SC RS. This car was driven by Saeed Al Hajri and the same car went on to be campaigned by Henri Toivenen in the European Rally Championship.

CCS- American Iron and Steel Institute Challenge 2005

Transportation Design students from the College for Creative Studies in Detroit recently presented projects done in conjunction with the American Iron and Steel Institute (AISI). Three students were selected from the college to complete an internship: Chris Piscitelli, Sylvian Bryan and Sang Hoon Shin. They took on the challenge to design a 'functional, innovative and extreme-inspired vehicle that integrates environmental responsibility, cost efficiency and advanced steel materials.' Aside from the peripheral criteria, it is the 'extreme' theme that sticks, the brief satisfyingly encouraging students to really provoke with their imaginations.With the Challenge now in its 17th year, AISI puts its considerable resources to good use, Piscitelli, Bryan and Shin each receiving much support during their internship program, which includes producing scale models of their designs.

Hyundai enlists Flaming Lips for Super Bowl ad

We previewed a couple of Hyundai's Super Bowl spots -- focused largely on speed and power -- earlier in the week. The Sonata ad was a trifle of pedestrian whimsy, while the Genesis sedan R-Spec spot grated, grated and grated some more. Now, with the kickoff looming, the Korean automaker's loosed its marquee ad, promoting the 2013 Santa Fe, upon the YouTubifying unwashed.