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Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.

Toyota FT-1 sports car: How it happened

Editor's note: The inner sanctum of an automaker's design studio is as classified as a top-secret government spy shop. Even many top executives aren't allowed inside, much less civilians or the media. But after months of negotiations, Toyota Motor Corp.

New Honda NSX WILL debut at Detroit 2012

New Honda NSX will debut at Detroit Acura in the US has revealed it will debut the new Honda NSX Concept at the Detroit Auto Show in January 2012. We reported just over a week ago that it was starting to look very likely that the new Honda NSX would bow in as a concept at the Detroit Auto Show in January 2012. And now Acura US – Honda’s posh brand in the States – has confirmed the NSX will arrive as expected.