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VW eyes stake in Suzuki, report says
Mon, 21 Sep 2009Volkswagen looks to stake an ownership stake in Suzuki Motor Co. by the end of this year, according to a report in Automobilwoche, a sister publication of AutoWeek. "We expect that there will be a basic agreement this year," the German-language publication quoted an unnamed Suzuki executive as saying.
Kia turn to consumer reviews to drive the brand
Wed, 09 Jan 2013Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.
AW Design Forum: Ralph Gilles talks technology - with style
Thu, 14 Jan 2010Chrysler Group is known for its rough and tough trucks and menacing muscle cars, but its design boss said technology is going to be the game-changer for car designers going forward. Ralph Gilles, who is also CEO of the Dodge brand, said cars must be able to adapt to evolving technologies while remaining striking and pleasing to the eye. Smartphones, touch screens and colorful interfaces are all becoming common inside cars.





