Volvo S90, V90 and V90 Cross Country on the way

The Volvo V70 (pictured) will become the new Volvo V90 All the talk for Volvo lately has been the new 2015 Volvo XC90, an impressive offering that really does look like it will take the fight in the ‘Premium’ SUV market to the Germans (and even to Land Rover). But the new XC90 is just the start of Volvo’s new model line-up, and the next couple of years will see more new models arriving with Volvo’s new Scalable Product Architecture (SPA) and the new range of 4-cylinder, 2.0 litre engines. What we now also know, thanks to Volvo’s Dennis Nobelius, is that the replacements for the S80, V70 and XC70 won’t use the current nomenclature but will be given new names to better reflect their upmarket aspirations (and their place in Volvo’s new line-up).

Land Rover DC100 Sport (2011) at Frankfurt motor show

Land Rover has unveiled a second Defender concept car at the 2011 Frankfurt motor show. We’ve already seen the DC100, and now there’s the DC100 Sport. Land Rover has built them both to gauge public interest and decide in which direction the next Defender – due in 2015 – should be engineered.

BMW 1 & 3 Series London 2012 Performance Editions

BMW London 2012 Performance Editions If you’re going to go the sponsorship route to promote your business, sponsorship deals don’t come much more high-profile than an Olympic Games. Or much more expensive. So the point is to use the association to created value in your business.