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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Lamborghini Cabrera: The tease begins

Lamborghini Cabrera: The tease begins Just yesterday, we reported that the very last Lamborghino Gallardo had rolled off the production line in Sant’Agata Bolognese after a ten year reign. And Lamborghini are wasting no time whetting appetites for the Gallardo, with a new website launched to tease its replacement, complete with a ‘start’ button to hear the new V10 roar and instructions to “Listen to your instinct – Discover the roar of the new creature from Lamborghini”. That replacement is probably going to be called the Lamborghini Cabrera, which we’ve been expecting to debut at the 2014 Geneva Motor Show.

2014 Range Rover Sport leaks

We have the first photo of the 2014 Range Rover Sport as Land Rover’s latest take on a sporty Range Rover leaks out ahead of its debut. Land Rover aren’t going to be exactly chuffed. The 2014 Range Rover Sport – the third new model in Land Rover’s new car assault – has leaked out ahead of its debut at the New York Auto Show later this month, thanks to our friends at Jalopnik.