Air Nautique Swivel Board Rack on 2040-parts.com

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

One Lap of the Web: Jaguar F-Type, Baja 1000 and how the Mustang became Boss

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- Silodrome reminds us of a 1995 documentary called "Dust to Glory" on the Baja 1000 desert race.

Punchy diesel bound for Mini Cooper

By Phil McNamara Motor Industry 07 November 2006 09:00 Mini is planning the first ever diesel Cooper – and the common-rail unit will have almost 50 percent more power than the outgoing Toyota engine. The Mini Cooper diesel will run the 1.6-litre HDi four, which features in Peugeot-Citroen and Ford cars. Peak power is 110bhp, with 180lb ft of torque on tap.