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Nissan recruits Champions League football stars

NISSAN has gone football mad ahead of the new European season, recruiting as brand ambassadors two of the finest talents to grace the 2014-15 Champions League. The Japanese firm is sponsoring the competition this year, and has secured the services of Brazil's captain of Paris Saint-Germain Thiago Silva and the Barcelona and Spain midfielder Andrés Iniesta, who himself has won three Champions League titles. Dubbed Nissan's new 'Engineers of Excitement', the firm says in a press release that the players “will help the Japanese car manufacturer in its campaign to introduce new innovations to enhance the football fan experience.” They will feature in a series of TV adverts focusing on how innovation is key, both on and off the field, to creating excitement for football fans and drivers.

Infiniti means . . . what?

Ever since Infiniti was launched with mystifying advertising images of rocks and trees 21 years ago, Nissan Motor Co.'s luxury brand has been hard to pin down. Vehicles such as its G37, the 2011 M sedan and the QX56 SUV turn heads and win praise in buff books. But while luxury competitors such as BMW, Mercedes-Benz, Audi and Lexus have soared in consumer popularity over the past decade, Infiniti has struggled to keep up.

CAR interviews Ron Dennis on the McLaren MP4-12C (2009)

CAR interviewed McLaren Automotive chairman Ron Dennis for the November 2009 issue of CAR Magazine’s feature on the new McLaren MP4-12C supercar. Here are some of the out-takes from our interview – and video of Dennis talking us around McLaren’s new roadgoing supercar. ‘It’s understandable why people ask the question “why now”, but the answer to that question lies in the statistics of F1.