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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

Honda Vezel crossover arrives at the Tokyo motor show

For the record, Vezel rhymes with "bezel," and it's the name of Honda's long suspected Fit-based crossover. Honda showed off the new Vezel hybrid model at the Tokyo motor show, though the production model set to launch in Japan in December will also be available with a straight-gasoline 1.5-liter direct-injected engine also. Other details are still slim, but the company did claim a "Sport Hybrid i-DCD" powertrain will get a stronger engine and most likely a dual-clutch transmission with integrated electric motor.

Ferrari 250 GTO #3851 GT disappoints at $38 million

The Ferrari 250 GTO #3851 GT makes ‘just’ $38 million Last month, we reported that a Ferrari 250 GTO was due to hit the auction room at Bonhams Quail Lodge sale and was expected to hit a massive record price, with estimates ranging from $60-100 million. On that basis, the sale was a complete failure. In fact, the 250 GTO – previously owned by Fabrizio Violati – managed to reach a relatively paltry $38.1 million (£22.8 million), with the actual price (before buyers premium) ‘just’ $34.6 million (£20.7 million).