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Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Alfa offers new vintage

By Guy Bird Motor Shows 17 September 2007 02:00 No new car for Alfa at Frankfurt? No, but the brand did launch a customisation programme called ‘Unique Alfa’ to make its cars look even better. Three ranges will be offered: Vintage (retro/traditional), TI or Turismo Internazionale (Sporty) and Collezione (fashion and style).

Buick to scrap trim levels

Buick will eliminate its “CX,” “CXL” and “CXS” trim levels in the 2012 model year, opting for a few “stair-step” packages instead, one of the brand's top marketers said today. “It isn't befitting a premium brand. No other premium brand has those designations,” said Craig Bierley, Buick-GMC director of advertising and sales promotion.