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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Royal College of Art show 2014: the concept cars

By Tom Gregory Motor Shows 20 June 2014 14:54 One of the world's top automotive design courses has revealed 12 cars of the future, penned by wannabe designers who could be working on production cars soon. Graduate students at the Royal College of Art in London were asked to create cars of the future, with a focus on sustainability and striking a real emotional chord with consumers. Read on to find out more: warning designer imaginations are on the loose...  Virtuous - the honest EV by Daniel Quinlan Quinlan's chunky two-seat electric car builds on the freedom of using EV power compared with a traditional petrol powertrain.

Dream Cars: yesterday's cars of tomorrow

Dream Cars: Innovative Design, Visionary Ideas - to give it its full name - is an exhibition at the High Museum of Art, Atlanta, which showcases yesterday’s cars of tomorrow. In other words, the cars of the future, according to automotive designers from as far back as the 1930s right up to the present day. These are the concept cars that gave designers the chance to dream of the future and push the limits of imagination and design.