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First MINI Coupé rolls off the production line
Mon, 11 Jul 2011MINI Coupe - first production car rolls out at Cowley We’ve only recently had the reveal of the new MINI Coupe – well, the production car reveal, that is. We had the first reveal of the MINI Coupe Concept nearly two years ago and, despite the production MINI Coupe looking almost exactly the same as the concept, MINI managed to do the production reveal in two stages – one with swirly disguise round the rump followed by a full reveal a week or three later. Still, all the pre-production marketing flim-flam out of the way, MINI are getting down to actually making the car that promises to be the most fun (modern) MINI so far, and the very first MINI Coupe has now rolled off the production line at Cowley – cue PR opportunity.
Rolls-Royce puts dragons on Phantoms for the Chinese New Year
Wed, 17 Aug 2011Rolls-Royce is commemorating the 2012 Chinese New Year with a Year of the Dragon Collection of limited-edition Phantoms boasting dragon-themed detailing. The Bespoke design team at Rolls-Royce drew inspiration from the dragon of the Chinese zodiac--symbolizing power, prosperity and good fortune--for which this year will be named. A collection of Phantoms will be detailed as follows.
Jaguar ads 'too focussed on speed'
Wed, 25 Jun 2014ADVERTS for Jaguar have been banned for focusing on the cars' speed and encouraging dangerous driving. The four video ads on Jaguar's website showed a car driving at speed through a tunnel and crossing over the single white lines in the middle of a road, before driving across a mountain road at night. Another scene showed a car driving on open land at high speed, while voice-overs said: "The adaptive dynamics technology reacts 20 times faster than the human eye.