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Chrysler brand aims S line at younger crowd

With just four models and an average customer age of 62, Chrysler brand has the Chrysler Group's thinnest lineup, lowest volume and oldest buyers. But Chrysler has a plan to expand its offerings, boost sales and attract younger customers: a new line of vehicles, dubbed S, that arrives in the spring. The plan aims to keep traditional customers happy with the beige leather interiors, wood accents and chrome grilles they want, and woo younger customers with different styling in the S vehicles.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Ford Mustang Shelby GT500 Super Snake, for when 540 hp isn’t enough

There was little doubt that Shelby would call it a day following the completion of the 2010 Ford Shelby Mustang GT500. After all, 540 hp just might not cut it for some Shelby faithful. So to take the 2010 GT500 to the next level, Shelby revealed the Super Snake package at the Mid America Ford and Team Shelby Nationals in Tulsa, Okla.