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Audi A5 Sportback preview (w/ Video)

Audi has revealed a teaser image and sketch of the forthcoming A5 Sportback, which is scheduled to make its debut at the Frankfurt motor show in September. Though the core design of the production car is similar to the Sportback show car unveiled at the NAIAS in Detroit at the start of this year, it will be smaller in size. Coined a 'five-door coupe' by the Ignolstadt-based automaker, the Sportback features a spoiler lip and a diffuser insert integrated into its elongated rear end.

Porsche makes £14k on every car it sells, Bentley makes £12.7k

Porsche made £14k on every car sold in 2013 If you need an illustration of how much more profitable high-end sports and luxury cars are than mainstream cars, VW Groups sales figures demonstrate it perfectly. At the extreme ends of the profit per car spectrum, Porsche made an enviable £13,931 for every car it sold in 2013 and VW made just £615 (although SEAT actually lost £330 on every car it sold) . In fact, although you might expect the higher-priced Bentley range to make more per car than a Porsche, Bentley only managed a creditable second place on VW Group’s profit per car table, turning in £12,700 profit for every car it turned out (11,000 of them in 2013).

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.