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The car-commercial players for Super Bowl XLV

WITH VIDEOS -- Cash-strapped auto companies stood on the sidelines of the Super Bowl for a year or two, but they're about to make up for it in a hurry. By some estimates, the auto industry will buy the most time of any advertising category for the Feb. 6 game.

Ford drives the Peel P50 in to the new Transit – and turns it around

The Peel P50 drives in to the new Ford Transit The new Ford Transit offers lots of room for ‘Stuff’, something Ford decided to demonstrate by enlisting the world’s smallest car to demonstrate. It may be simply a take on Jeremy Clarkson’s games with the Peel in and around the BBC Television Centre – and you don’t get John Humphries driving the Peel or Fiona Bruce (and her bottom) pushing it back out – but you do get a good idea of just how big the new Transit is. We’re not entirely sure that turning the Peel around in the Transit – and yes, this Peel is fitted with a reverse gear, unlike Clarkson’s – demonstrates the Transit is any bigger than just driving in and driving out would, but the endless faffing to achieve an about turn is an excuse to use some Benny Hill-esque music to pass the time.

Lotus Evora Cup (2010): first official pictures

This is the Lotus Evora Cup, unveiled at the Autosport International show today. With a 4.0-litre engine, an aero kit created by Italian specialists Dallara, and the road car's sweet chassis, the Evora Cup should turn a special sports car into an outstanding racer. Underneath the evocative Epsom Green paint and Solar Yellow stripe, the Cup is still fundamentally the same as a road-going Evora – this isn’t a silhouette racer.