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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Citroen C4 Picasso five-seat

This is the new five-seat version of the C4 Picasso following the seven-seat model shown at the Paris Motor Show, which will now to be known as the Grand C4 Picasso. Naturally enough then, the two cars will compete with the standard and Grand Renault Scenics, the new Citroen C4 Picasso also tackling the handsome Volkswagen Golf Plus. The C4 Picasso shares its front half with its bigger stablemate while the rear has become more fastback in style, blackened pillars and dipping beltline also reminding of the Citroen C-Sportlounge concept.

Nissan Juke Nismo to debut at Le Mans

It's no Juke-R, but the more reasonable Nissan Juke Nismo will make its world debut at Le Mans this weekend. It seems only fitting, considering Nissan is providing power for a quarter of the field at the famous race. The Juke will get an enhanced version of the 1.6-liter turbocharged engine as well as some body and suspension work.