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Honda CR-V concept
Mon, 25 Jul 2011This is the first image of the Honda CR-V concept, a vehicle that previews the fourth generation CR-V expected to be revealed at the LA auto show in November. The new CR-V's thinly veiled concept precursor highlights a new front face, sculpted bodysides and kick-up DLO shape that will appear on the production car. Inside, Honda claims the new CR-V will offer an ‘accommodating and spacious interior' with a ‘host of new possibilities'.
India turns the screw on luxury car makers
Thu, 24 Mar 2011Land Rover will still be sending CKD to India despite the rise in import duty India’s economy is growing almost exponentially, as a result of which it has a big, rising middle-class with much the same aspirations as the middle-class in the West. Those aspirations include the accumulation of status symbols considered worthy of representing their success and new wealth, none more so than a good set of wheels. So it’s no surprise that the mainstream luxury car makers – Jaguar, Land Rover, Mercedes, Audi and BMW – are ready, willing and able to provide exactly what India’s middles classes are looking for.
Infiniti plans full-court press for March Madness
Thu, 10 Mar 2011Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.
