Arctic Cat A 400 4x4 05 Hub Right Front on 2040-parts.com

VW launches 'Think Blue' campaign to pitch green initiatives

Volkswagen is trying to recreate the magic of its 1960s marketing of the Beetle by bringing its "Think Blue." marketing campaign to the United States to promote eco-friendly driving and green initiatives. The campaign - under way in Europe since last year - launches to coincide with a VW partnership with the Museum of Modern Art in New York City and Tuesday's grand opening of its new factory in Chattanooga, Tenn. VW calls the Tennessee plant "one of the world's greenest automobile factories." " 'Think Blue.' " bears witness to our holistic understanding of sustainability," said Jonathan Browning, CEO of the Volkswagen Group of America.

Dinner with Bob Lutz: Looking back at nearly 50 years in the car business

Bob Lutz is retiring--again. He has tried this twice before: at Chrysler in 1998 and with his abortive exit from General Motors last year. But this time, at age 78, it may stick, even for the car guy who has operated at the industry's highest levels since the early 1970s.

Ford opens up Sync to app developers

Think you can make a killer app for Ford Sync? Ford just made it a whole lot easier. On the day before the International CES opened in Las Vegas, Ford introduced the Ford Developer Program, which makes the Sync platform available to any and all comers who want to take a whack at it, including other carmakers.