Arctic Cat Firecat 700 Efi Brake Line / Wilwood Hydraulic Brakeline Hose Pipe on 2040-parts.com

Toyota Prius slashes price to match Honda Insight

Toyota Motor Corp. is going for the jugular with its redesigned Prius, setting a 2.05 million yen starting price ($20,750) in Japan that is on par with the newly released Honda Insight. Toyota notified Japanese dealers of the cutthroat pricing policy for its redesigned 1.8-liter gasoline-electric hybrid on March 25, dealers in Japan say.

The Future Role of the Vehicle Designer

The vehicle design department at the Royal College of Art hosted the second in a series of five lectures looking at the future of the profession last week. Moving on from the previous week's topic of sustainability, this debate explored the future roles and responsibilities of the vehicle designer. Head of department Dale Harrow began by posing the question "Is it time to rethink – do we still need the car?" Although still relevant, Harrow's ultimate answer to this was that the profession was about to see marked change, with the end to an era where "designers are locked behind closed doors in studios".

Finalists announced in exterior phase of CDN-GM Interactive Design competition

The exterior phase of the CDN-GM Interactive Design competition closed on the November 7th, with over 150 entries from design students based in the USA and Canada, making it our most popular interactive competition phase so far. After the press days of the recent LA Auto Show, judges and mentors from GM, along with our competition partners Dassault Systèmes, Faurecia and SRG Global, gathered at GM's North Hollywood advanced design studio to pick the finalists. Those chosen will be invited to attend the 2012 NAIAS in Detroit, along with finalists from the interiors phase, and on the second press day, interiors and exterior winners will be announced for each brand.