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Design Contest: Michelin Challenge Design announces 2008 theme and call for entries

Michelin Challenge Design, one of the world's fastest growing transportation design programs, has announced it will continue its focus on safety in 2008 under the central theme of 'Safety over Size.' The 2008 theme was announced at the North American International Auto Show in Detroit, where the Michelin Challenge Design exhibit showcased works from vehicle manufacturers, students, as well as the first full-size concept to be submitted by an independent entrant. Rising energy costs, urban congestion and environmental concerns are all contributing to an increased interest in smaller vehicles, but consumers are often hesitant to consider smaller vehicles due to safety concerns that are both real and perceived. Participating designers are encouraged to 'throw away the book' and to present ideas that enhance the real and perceived safety and security of smaller vehicles through design innovations in areas such as accident avoidance, enhanced driver controls, survivability and visibility.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Citroen DS3 Racing – the Video

Citroen DS3 Racing - video below Earlier on today we reported that Citroen is launching the DS3 Racing, a hot-hatch version of the new DS3. And whenever we report on a new car it’s always nice to have a video to go with it. But the one we got from Citroen has the perceptive all screwed up so we’ve had a play and a tweak and managed to fix it.