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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

2014 Chevy Spark EV priced at $27,500

The 2014 Chevrolet Spark EV will have a $27,495 price tag when it goes on sale in California and Oregon next month, making it one of the best value options among all-electric vehicles. The full $7,500 federal tax credit brings the Spark EV cost to $19,995. California Spark EV owners may also qualify for up to $2,500 in state and local tax credits, and they’re eligible for the state's carpool lane.

Mercedes E63 AMG (2009) first pictures

By Ben Pulman First Official Pictures 31 March 2009 17:54 No, this is not an April Fool’s bad joke – this really is a 6.2-litre V8 super saloon packing 518bhp launched amid the credit crunch. Welcome to the Mercedes E63 AMG. Right, with 518bhp and 465lb ft, enough to match up with the XFR’s 503bhp and 461lb ft.