Ati Tailshaft Housings 401935 on 2040-parts.com

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.

The last Volvo XC90 rolls off the production line to make way for the all new 2015 XC90

The last Volvo XC90 rolls off the production line in Sweden. When the current Volvo XC90 arrived in 2002 it staked a claim as the perfect family SUV, a role it’s managed to hang on to – more or less – even though the XC90 is now long past its sell-by date. That’s because the 2002 XC90 was so cleverly conceived in the first place, with family-friendly ease of access to the back row of seats, inflatable side curtains for all three rows of seats, an integrated adjustable booster cushion for children, safety belt tensioners for all seats, easy to drive, decent looking and almost classless.

Audi, Bugatti factories are detailed in cable TV shows

Fans of the Audi R8 and Bugatti Veyron sports cars--a group that includes all of us here at AutoWeek--have the chance on Monday night to go behind the scenes and see how these road rockets are built. The National Geographic Channel, available on cable and satellite TV systems, tells all about the Audi R8 on an episode of Ultimate Factories that airs at 10 p.m. Eastern.