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Amazing garage-find Jaguars to be auctioned

TWO REMARKABLE Jaguars that were found abandoned in separate garages are to be sold at auction. A 1961 E-Type, one of the earliest ever made and confirmed as chassis number 40, was discovered just a few weeks ago in a garage near Le Mans by Coys auction house, which will also complete the sale. The car hasn’t moved since it was left in the garage in 1974, although Coys claims the engine was last started five years ago and it still turns over freely.

Cyclists warned to ride safely

BICYCLE RIDERS need to take more responsibility for their own safety in the wake of a spate of cyclists' deaths, one of London's top police officers has said. Chief Superintendent Glyn Jones's comments came after launching a new initiative that will see 2,500 officers being asked to reinforce traffic rules in the capital's most notorious black spots from tomorrow. The initiative was in response to the worrying statistic that six cyclists have been killed on London's roads in two weeks.

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.