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Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.

Nissan says the Leaf electric car will snag Toyota Prius owners

Owners of Toyota Motor Corp.'s fuel-efficient Prius hybrid will succumb to the charms of the Nissan Leaf electric sedan, predicts Nissan Division Vice President Al Castignetti. More than half of the 130,000 hand-raisers who have expressed an interest in the Leaf so far have been Prius owners, he said. "That's a pretty significant signal to us," Castignetti said last week as Nissan North America Inc.

Visions of Voisins

It'll be the largest collection of Automobiles Voisin ever assembled since the factory closed in 1937. Peter Mullin, collector extraordinaire of beautiful French cars of the art deco movement, has spent the last decade scouring the planet in search of some of the 200 or so remaining Voisins to feature in an exhibit of the marque opening this fall in his Mullin Automotive Museum. The result is 15 cars, one motorcycle and an airplane.