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Lancia postpones UK launch

By James Foxall Motor Industry 11 April 2008 16:02 Lancia has postponed its return to the UK by nearly a year. The company had planned a glitzy British launch at the end of summer 2008, spearheaded by the all-new Audi A3 rivalling Delta (pictured) that was unveiled at March’s Geneva motor show.The comeback has now been rescheduled for summer 2009. Sources cited two major reasons for the delay.

Marketing plan for the Scion iQ features parking, driving 'n' donuts

Part of Scion's quirky appeal to Gen Y is a knowing sense of not taking itself too seriously. After all, they're just cars, right? For the marketing launch of the Scion iQ minicar, Scion will have a brief spate of TV commercials that highlight the car's minute size and grand sensibilities.

'Solid start' for car manufacturers

CAR PRODUCTION has made a steady start in 2014, according to the latest figures. A total of 128,620 cars were produced in the UK last month - just 0.3% down on the January 2013 figure, the Society of Motor Manufacturers and Traders (SMMT) said. SMMT chief executive Mike Hawes said: "There has been a solid start to 2014, matching the strength of January last year.