Auto Meter 6180 Cobalt; Digital D-pic Gauge on 2040-parts.com
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Jensen to build new Interceptor in 2014
Tue, 20 Sep 2011These are the first renderings of the all-new Jensen Interceptor, due in 2014. Not to be confused with the 'new' old Interceptor, you can still buy. Coventry automotive specialist CPP will build the new 2014 Jensen Interceptor at its West Midlands plant; it'll also engineer and develop the prototypes.
Drayson Racing and Michelin compete for EV record
Mon, 24 Jun 2013Drayson Racing Technologies and Michelin are joining forces to make a run at the FIA World Electric Land Speed Record on Tuesday with the Drayson B12 69/EV prototype. In addition to a record attempt this will be a real-world test for the car, which will also compete in the 2014 FIA Formula E Championship. The car was originally powered by a 5.5-liter biofuel Judd engine, but it has now been converted to full electric drive.
BMW seared into consumer minds: New ad technology takes ‘branding' to another level
Wed, 22 Dec 2010How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?