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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

BMW i8 – launch name for Vision EfficientDynamics. Possibly.

The BMW Vison ED - to launch as the BMW i8? Update 29-7-11: BMW has now revealed the BMW i8 Concept. BMW i8 Concept Photo Gallery Update: BMW has now revealed its new eco sub-brand as BMW i, and revealed that the Vision EfficientDynamics will indeed be the BMW i8.

Cluttered-up cars failing MOT test

CLUTTERED-UP cars are causing thousands of drivers to fail the MOT test. Some vehicles are not passing the test as the screenwash is not topped up, the survey by Whatcar.com found. Test centres are also failing vehicles as they have stickers on the windscreen that block the driver's view, while some drivers even turn up for a test sporting no number plates.