Automatic Transmission Awd Fits 2011-2012 Mitsubishi Outlander Sport on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Electric cars amped up with £500 million boost

THE GOVERNMENT is to extend the £5,000 grant scheme open to anyone who buys a car with plug-in electric power. It is part of a £500 million move to encourage car owners – and city authorities – to take up the electric car baton and run with it. The initiative will give cities a chance to win government funding to further the sales of electric cars in their areas, for example by allowing them to use bus lanes or park for free.

Students build Caterham, test it on Top Gear track

Extra-curricular activities. Great for the CV, but not exactly fun. That is, unless, you’re a pupil at Millfield School in Somerset – where students have built a Caterham Seven and tested it out on the Top Gear track.